When Sir Walter Raleigh helped to popularize tobacco during the 16th century, he probably had no idea that he would be responsible for cigarette ads; one of the largest and most profitable advertising campaigns in the history of Madison Avenue. Campaigns that would see a single product go from lifestyle enhancement to a pariah of the medical community within a matter of years. Give Me Your Young at Heart Before their negative association with health, cigarettes were marketed to successful young men and women as a way to relax and get more out of life. Advertisements were filled with virile, athletic men and women prancing around tennis courts in snow-white…
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The Popsicle Story Eppsicles, fudgesicles and popsicles: the true story behind the frozen treats
As luck would have it, some of the best inventions that are part of our lives actually happened by accident. Who could possibly imagine going through a day without Kool-Aid, penicillin, microwave ovens, ice cream cones, Post it notes, potato chips, Super Glue, Slinkies or heaven forbid… no Popsicles? The Cold Start of a Legend The Popsicle was “invented” in 1905 by an industrious 11-year-old boy named Frank Epperson during an unseasonably cold San Francisco evening. After accidentally leaving his fruit drink in a cup on the front porch overnight, he discovered that the juice had frozen around the wooden stir stick. The next morning, he pulled the frozen drink…
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Better Shoe Fitting through Science The Adrian Pedoscope: a new way to fit shoes
During the 1940s, people were concerned about their feet. Mothers, fathers – even the U.S. Army. As a result, the guardian of modern foot care was born – the “Adrian X-ray Shoe Fitting Machine.” A Star is Born Although there are a number of conflicting stories about its origin, the first x-ray shoe fitting machine has generally been attributed to Dr. Jacob Lowe, a Boston physician who was looking for a fast and efficient way to analyze soldiers’ feet during World War I. Dr. Lowe was concerned with the number of poorly fitting boots worn by military recruits and was interested in a way to cut down on their foot-related…
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Footnotes and Shoes Interesting facts about shoes and who wears them
When you look down at your feet, do your shoes give away your birthplace, income level or your social status? Do they tell the world what you do for a living, what your hobbies are or whether or not you’re married? Well, they used to. You Are What You Wear Shoes have been around in one form or another for thousands of years. Some of the earliest shoes were actually sandals worn by Egyptians and depicted the owner’s pecking order in society. Peasants tended to wear “comfortable” sandals made from woven papyrus with a flat sole that were lashed to their ankles with reeds. More affluent citizens could be identified…
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Customs, Laws and Faux Pas A short history of burps, sneezing, sex with porcupines
Have you ever wondered why when an infant burps after their morning bottle we all think it’s so cute? Yet, forty years later, the same guy belching after his eighteenth tallboy is absolutely disgusting? Why does a case of unbridled hiccups crack up everyone at the dinner table, but a well-placed air biscuit can clear the room? Like most other societies, American customs have resulted from generations of rules, laws, faux pas and in some cases, no reason at all. Many of our customs date far back before you were even a twinkle in your mother’s eye. These were times of unsophisticated knowledge and religious beliefs. Mores and values were…