As someone who’s written professionally for a number of years, I always try to avoid euphemisms, choosing vernacular the average businessman or woman understands. Instead of going back to the drawing board for each game plan, I like to hit the ground running by thinking outside of the box.
I’ll usually begin by going after customer-centric, low-hanging fruit, getting my manager’s blessing with subject matter, to avoid getting thrown under the bus. After years of working with difficult editors, I’ve found drilling down and touching base with management helps deliver more bang for the buck when the marketing department keeps moving the goal posts. For instance, last week, I got the following note from my senior editor:
“I got your email and wanted to let you know that you’re on my radar. This time of year, I usually don’t have the bandwidth to circle back around with all hands on deck; especially when there’s an 800 pound gorilla in the room. But that’s par for the course. I want to take time to run your idea up the flagpole to see who salutes, before you spend time getting your ducks in a row. While I understand that your idea has legs, I think it’s important to slowly move the needle forward by putting on the record to see who dances.