When Sir Walter Raleigh helped to popularize tobacco during the 16th century, he probably had no idea that he would be responsible for cigarette ads; one of the largest and most profitable advertising campaigns in the history of Madison Avenue. Campaigns that would see a single product go from lifestyle enhancement to a pariah of the medical community within a matter of years. Give Me Your Young at Heart Before their negative association with health, cigarettes were marketed to successful young men and women as a way to relax and get more out of life. Advertisements were filled with virile, athletic men and women prancing around tennis courts in snow-white…
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