If you’ve ever run a marathon, then you’re probably familiar with how the grueling 26.2 mile event originated. According to myth, the race was originated by the Greek messenger, Pheidippides, the early version of FedEx. Dispatched from the front lines at the Battle of Marathon, Pheidippides ran non-stop to Athens, bursting into the assembly exclaiming, “Nenikékamen,” or, “We have won” before collapsing and dying. Why didn’t he just send a tweet?
The answer, of course, is that while he could have faxed or emailed the message to Athens, Twitter wasn’t invented until hundreds of years later. If he had tweeted the message and skipped the run, chances are there wouldn’t have been a Boston Marathon, the running craze of the 1970s, running sneakers or those cute little shorts we enjoy seeing on each others’ heinies. Thousands of middle-aged, overweight couch potatoes would be even more middle-aged and overweight. There wouldn’t have been much demand for sports bras and heaven forbid… there probably wouldn’t be any Lycra.